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Archive for January, 2012

10 Ways to Raise Money for Charity Using Twitter

Tuesday, January 10th, 2012

Social media have such great potential for marketing, raising awareness, and sharing information that it’s become a natural resource for fundraising as well. There have been a number of innovative approaches employed already for that very purpose. In fact, here’s a list of ten ways to raise money for charity using Twitter:

  1. ChipIn – ChipIn is a widget that you can download which will automatically accept donations for your cause and send them to your connected PayPal account. All you need to do is embed it on your web page, and direct followers to it in your tweets to get the ball rolling.
  2. Join groups and follow tweeters that would most likely share an interest in your cause, and invite them to contribute donations. In fact, you can multiply the effectiveness of a fundraising campaign by working together as a network.
  3. Ask followers and/or volunteers to re-post your fundraising message as their status.
  4. Create a hash tag that can be retweeted, and easily searched in order to spread the word about your charity; it will also help you to monitor the effectiveness of your networking efforts.
  5. Use resources such as Twtvite to schedule tweetups with your followers and volunteers to work in tandem on raising funds across the network.
  6. Use Twitter’s advanced search feature to help you identify and locate members who would fit your target market. Search for organizations and individuals who are tweeting about your cause, or would share interest in it.
  7. Find an organization that will sponsor your hash tag, and link it to your blog.
  8. Set up your fundraising drive around a specific goal, rather than just a general cause. This will will create more focused effort, and instill more of a challenge in your audience.
  9. Set up a schedule of tweets and status updates using resources like HootSuite, or Threadsy.
  10. Join Twitpay to set up an easy method for collecting your donations. You can create embeddable tweets with Twitpay which allows your tweets to be retweeted by visitors to your blog without having to leave your website.

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10 Reasons Facebook Wants to Verify Your Identity

Sunday, January 8th, 2012

When social networking giant Facebook instituted an identity verification policy, many users were confused and upset by the development. The idea of sharing our cellphone numbers with an internet entity, regardless of its size, flies in the face of everything we’ve been told about identity protection and privacy. If you’ve been troubled by this development and unsure of the ramifications, here are ten of the reasons why Facebook wants to know who you are.

  1. One Account Policy – Facebook’s policy regarding multiple accounts is very clear: they only allow one per person. By requiring an identity verification, they can eliminate a large percentage of superfluous profiles in one fell swoop.
  2. Ensuring That Accounts Are Individual – Just as Facebook policies state that each person can only have one active account, they’re also vocal about their stance on shared accounts. In the interest of compromised security, Facebook insists that only one person use a profile or timeline.
  3. No Pet or Inanimate Object Profiles – While creating a fan page for your pet (or pet rock) is acceptable, an active personal profile for pets, children and inanimate profiles is forbidden. Requiring that each identity attached to a profile be verified greatly reduces the number of incorrectly-built timelines.
  4. To Avoid Fake Celebrity Profiles – Though they may seem harmless, false celebrity profiles are prohibited by Facebook policy. Reputation management is a priority for those in the public eye, and those reputations can be damaged by the actions of someone posing as a celebrity. By requiring that accounts be verified, Facebook has made it much more difficult to create and maintain these timelines.
  5. Sex Offender Prohibitions – When a convicted sex offender’s profile is reported to Facebook, they require proof of the conviction before the profile is removed. By verifying the identity of Facebook users, they can ensure that a case of mistaken identity won’t lead to the loss of a timeline.
  6. Curbing Spam – In the heyday of MySpace, there were more fraudulent spam bot profiles than legitimate ones. Facebook is actively taking measures to prevent a similar problem with spam by requiring an identity’s verification.
  7. Personalizing Data Collection – While this sounds nefarious, it’s important to realize that most websites participate in some sort of data collection in order to personalize advertising. When Facebook collects information, they’re connecting it to a specific online persona to tailor the experience.
  8. Identity Fraud Protection – Identity fraud isn’t limited to theft for financial gain; your online presence is also valuable and should be guarded. By instituting the verification policy, Facebook is helping to protect your online presence from anyone posing as you and maligning your reputation.
  9. To Maintain the “Real Life” Connection – You may have noticed that Facebook asks if you know a person in real life before adding them; this is because they are committed to maintaining the “Real Life” social connection tenets that they were founded on. Verifying an actual identity ensures that profiles belong to real people.
  10. Memorializing a Profile – When a loved one passes away, being bombarded by reminders of them can make a tragic situation even more upsetting. Verified members of a deceased user’s family can request that a profile is memorialized, which preserves the account but ends notifications that are randomly generated.

Facebook is a constantly-evolving network, with security measures that change periodically. It’s important to be sure that your security measures are customized and that you monitor these settings each time the Facebook model is updated.

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10 Cool Ways to Protect Your Brand Name Online

Thursday, January 5th, 2012

Because our society has grown so dependent upon the internet for marketing, networking and branding, it’s hard to imagine that the technology has only existed for about fifteen years. In such a short time, it’s become nearly impossible to manage your brand or protect it without some working knowledge of the internet. If you’re looking to keep your brand secure, here are ten tips that might smooth your path.

  1. Keep It Distinctive – The best brand names are those that are unique and easy to remember. As you begin to build your brand’s reputation, you’ll have to live with the name you’ve chosen or forced to start from square one. Take your time choosing a brand name, and make sure it sticks in the minds of your customers.
  2. Trademark It – While it’s not legally required, the best and most effective way to protect your brand name from trademark disputes is to register the name as soon as possible. There are a myriad of services that will run trademark and common-law searches to be sure that the name you’ve chosen isn’t already in use; it’s a good idea to utilize these services before attempting to register.
  3. Sign Up For Google Alerts – Using Google Alert will help you to track the reputation of your brand with little fuss. The first step to keeping your brand’s reputation up is to know what people are saying. With this service or others of its ilk, the process is painless.
  4. Design a Memorable Logo – A well-designed logo is an absolute must for establishing your brand; building an online presence as soon as possible will protect your brand from any confusion if a business with a similar name begins to do the same. Your logo will be the one that people recognize first, if it’s eye-catching.
  5. Go to War With Negative Reviews – Despite your best efforts, bad reviews will inevitably crop up. Disgruntled former employees or even competitors may seek to malign you by leaving undeserved poor reviews; make it a priority to learn how to “wash out” negative mentions.
  6. Create YouTube Videos – One of the first returns on almost any Google search is a related YouTube clip. Use this to your advantage by creating your own form of viral marketing videos; do something edgy and people will talk about your brand.
  7. Make Social Networking Work For You – Sites like Facebook and LinkedIn are crucial for raising brand awareness and protecting a brand name. Create profiles and build the strongest possible brand presence on the sites; in addition to being a top Google search return, these also allow customers to interact with you and to share information about your brand with one another.
  8. Blog Religiously – Start a blog, and update it with relevant content as often as possible. Informative blog entries will attract attention, boosting your online presence and creating a buzz about your brand.
  9. Twitter Away – Tweet, tweet and tweet some more. Retweet posts relevant to your brand, follow those who are following leaders in your industry, and create goodwill by helping to promote your peers.
  10. Make Sharing Simple – Add buttons to your website and blog that make sharing on Facebook, Digg and Twitter as simple as the click of a mouse. When content catches a user’s eye, they can easily share it with all of their friends and followers. These shares will boost your presence exponentially.

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10 Technologies Vampires Could Use to Lure Their Prey

Tuesday, January 3rd, 2012

Considering how profoundly it’s changed our lives, it’s small wonder that high tech has infiltrated the furthest reaches of society, and beyond. Consider the vampire. Once resigned to roaming the shadows in search of victims, save for the occasional flight of fancy in the form of a bat, these denizens of the dark no longer have to rely purely on pot luck for their dinners. There are at least 10 technologies that vampires can use to lure their prey:

  1. Text messaging – Silently, with mere swipes of his touch pad, the vampire’s intended is made aware of his intentions: I vant to meet you for dinner, my dah-ling. 
  2. Email – Gather a mailing list from the Red Cross, and send out a forward to an entire contact list. Sit back and wait for the dinner bell to ring.
  3. Facebook – What could be better than a whole network of tender necks at one’s beck and call, providing updates of their every move?
  4. Instant Messaging – For one-on-one engagements with his prey, the 21st century vampire can keep in touch on his desktop and visper sveet nothings all night long.
  5. Forums – Goth and vampire sites would be a good start, of course. The modern-day vampire will now be part spirit, part animal, and part troll.
  6. YouTube – It’s hard to beat a well-produced video presentation for promoting yourself. Add a smooth techno or death metal track to add some bite, and you’re good to go. Bwahaha.
  7. Twitter –  Imagine that. Technology that now makes it possible for a bat to tweet. Make those 140 characters count, #Count. Those retweets will be like echoes in the night.
  8. Chat Rooms – Pick a group, or start your own, and strike up a little conversation with someone on your bloody buddy list.
  9. Search Engine Listing – Let them know how they can find a dashing, dapper, debonair, dentally-challenged dude. Yes, that’s right. We’re talking about Googling ghouls.
  10. Reality TV – Vampirettes, anyone? Or Who Wants to Marry a Bloodthirsty Beast That Sleeps All Day and Goes Out All Night? Have we got a contestant for you.

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